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Fashion Design at GUM, the State Department Store at Moscow

The development of a system for producing Russian fashion clothing, along with the discussion surrounding this venture into fashion, is described here. The GUM department store established a studio and hired designers. The quality and wealth of ideas was often poor, but demand grew steadily.

By Sergey Zhuravlev & Jukka Gronow 1 kommentar till Fashion Design at GUM, the State Department Store at Moscow