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Karin Winroth

Associate Professor in Business Studies, Södertörn University.

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Articles by Karin Winroth

  1. What happened to the Russian Fashion Mafia?

    After the years of Covid closure, when the world was making socializing a possibility once more, Putin attacked Ukraine in February 2022. This meant controversies about how Russians are seen in all industries, including in fashion. So, what has happened to the Russian Fashion Mafia?

  2. Olena Zelenska on the cover of Vogue; ”criticized and praised”

    Even though it is not uncommon for first ladies of various countries to be pictured on the cover of Vogue, this time it stirred some concern. There have been heated discussions on social media. Why does the most prestigious fashion magazine in the world offer their front cover to a first lady defending her country, a country unknown for its design and fashion? And why does she accept? There were considerable discussions on the matter and Zelenska has been both criticized and praised for taking this opportunity.

  3. Russian fashionistas and international politics

    Miroslava Duma, who presents herself as a Russian digital entrepreneur and investor in international fashion, has described Russia during the communist era as a fashion-free zone. Dresses were supposed to be simple back then. Later, Russian women rather became identified by their big hair, leopard tights and showing off bling and brands. However, this image was to be changed.

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