Roman Balandiuk

Interdisciplinary researcher with a PhD degree from the Institute of Pedagogy of the National Academy of the Educational Sciences of Ukraine.

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Articles by Roman Balandiuk

  1. Experiences of Sweden and Ukraine regarding “country promotion”

    To create a positive image abroad of a certain country many countries invest a lot or resources to promote themselves. However citizens are not always aware of the activities the authorities tasked with this mission by their government carry out abroad. In this essay therefore we will investigate to what extent the official country promotion coincides with the vision of the country's citizens in the cases of Ukraine and Sweden. The aim of this essay is to investigate the experience of representatives of Sweden and Ukraine regarding the promotion of countries.

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