Peer-reviewed articles MEDIA REALISM Conceptual insights from research on digital feminisms in and beyond Russia

This article introduces the concept of media realism to theorize the political sensibility that emerges from feminists’ engagement with digital media in contemporary Russia and beyond. Drawing on empirical data and insights from the FEMCORUS research project, the article explores how activists and media professionals navigate the contradictory affordances of digital media ecosystems that simultaneously enable oppositional political expression and practices and impose significant structural constraints. In this context, media realism refers to the experience of digital media as flawed, yet without alternatives. Thus, the concept captures the affective and ethical (dis)orientation of activists who recognize the problematic underpinnings of existing ICTs (Information and Communication Technologies) architectures yet continue to rely on them for visibility, mobilization, and resistance. Through empirical case studies, the article demonstrates how feminist actors adapt their tactical repertoires and renegotiate their ethics due to a media environment shaped by both authoritarian repression and neoliberal media logic. Ultimately, media realism offers a grounded, non-reductionist framework for understanding the ambivalences of digital activism under constraints and invites further inquiry into how political subjectivities are shaped by the ICTs infrastructures they inhabit.

Published in the printed edition of Baltic Worlds BW 2026:2, pp 45-59
Published on balticworlds.com on May 29, 2026

abstract

This article introduces the concept of media realism to theorize the political sensibility that emerges from feminists’ engagement with digital media in contemporary Russia and beyond. Drawing on empirical data and insights from the FEMCORUS research project, the article explores how activists and media professionals navigate the contradictory affordances of digital media ecosystems that simultaneously enable oppositional political expression and practices and impose significant structural constraints. In this context, media realism refers to the experience of digital media as flawed, yet without alternatives. Thus, the concept captures the affective and ethical (dis)orientation of activists who recognize the problematic underpinnings of existing ICTs (Information and Communication Technologies) architectures yet continue to rely on them for visibility, mobilization, and resistance. Through empirical case studies, the article demonstrates how feminist actors adapt their tactical repertoires and renegotiate their ethics due to a media environment shaped by both authoritarian repression and neoliberal media logic. Ultimately, media realism offers a grounded, non-reductionist framework for understanding the ambivalences of digital activism under constraints and invites further inquiry into how political subjectivities are shaped by the ICTs infrastructures they inhabit.

KEYWORDS: Media realism, feminism, digital activism, sensibility, Russia.

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Daniil Zhaivoronok