Soviet union

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But we refused to be scared to silence Swedish designers’ Cold War visit to ICSID ‘75 Moscow

This text gives a glimpse of a hitherto unknown design discourse during the Cold War – from both sides of the Iron Curtain – by exploring the 1975 Congress of the International Council of Societies of Industrial Design (ICSID), held in Moscow. Sweden sent a big delegation to Russia. More than forty of the small country’s top designers and influencers participated, which was more than twice as many as usual to these international design congresses. Thanks to reactions published about the events in journals on design in Sweden and in the Soviet Union, archival material, and the author’s own interviews with the delegates from Sweden who participated in Moscow, as well as one-off exclusive backstage witnesses from the local staff of the host organization during the ongoing congress, Moscow 1975 is experienced through the eyes of contemporary witnesses. The essay gives new insights into the world congress in design and illustrates the international atmosphere during the Cold War.

By Margareta Tillberg June 22, 2022