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What do Azerbaijani youth prefer: Silicon Valley, Pushkin, or Confucius?

The aim of this essay is to explore the cultural, educational or so-called soft power influence of Russia and China in Azerbaijan. The essay analyzes the state and perspectives on the influence of Chinese and Russian soft power in the South Caucasus, focusing on Azerbaijan. It discusses the current situation and tries to put the soft power influence of Russia and China into perspective. It zooms in on the Azerbaijani case, because, contrary to other South Caucasus governments, the Azerbaijani leadership is trying to find a balance between the involvement of both the regional powers and the great powers by maintaining a virtually equal political distance from the West and from Russia and China.

Essay by Nurlan Aliyev August 23, 2023