The stereotype of the Soviet man was destroyed in the early 1990s. New forms of culture, such as comic books, tried to invent new male models. In 1991, a group of authors started to publish the comic magazine Veles, in which patterns of male identity were constructed. The comics expressed a form of sublimation of post war and post Soviet trauma.
Culture researcher, PhD, with interests in modern culture, popular culture, comics, visual culture, and culture theory. Founder and director of the cultural center “PUNKTUM” (http://www.punktum.ru ). Head of publishing house “IZOTEKA”. Lecturer at the Russian State University of the Humanities, Moscow.