Azerbaijan, politically, culturally and sportively, argues it wants to be considered a “European”, modern and admirable country. This becomes problematic, as nation branding can never replace state building. On September 26 the population of Azerbaijan went to the polls to give their opinion on no less than 29 proposed amendments to different chapters of the 1995 Constitution. It is no overstatement that the Referendum went by largely disregarded by the international community – and on average the Azerbaijani population did not care much.
Mark Brody is an independent researcher, working for various EU-related think tanks. He graduated in International Relations and has worked as a journalist, photographer and researcher.