The development of a system for producing Russian fashion clothing, along with the discussion surrounding this venture into fashion, is described here. The GUM department store established a studio and hired designers. The quality and wealth of ideas was often poor, but demand grew steadily.
Sergei Zhuravlev & Jukka Gronow
Sergey Zhuravlev is a senior researcher at the Institute of Russian History at the Russian Academy of Sciences. Among his books is “Malenkiye liudi i bolshaya istoriya”: Inostrantsy moskovskogo Elekrozavoda v sovetskom obshchestve 1920-kh–1930-kh gg.
Jukka Gronow is a professor of sociology at Uppsala University. His previous publications include Caviar with Champagne: Common Luxury and the Ideals of the Good Life in Stalin’s Russia.
Together Gronow and Zhuravlev have written a history of pre-war – up to the late 1940’s – Soviet fashion, Krasota pod kontrolem gosudarstva: Osobennosti i etapy stanovleniya sovestkoi mody.